About Us

Our story

Kifaya was founded by its director, Orasso, who was driven by a simple passion: to help everyone feel better in their own bodies. After observing how poor posture affects health, self-confidence, and daily life, he decided to create a brand dedicated to postural well-being.

What began as simply sharing advice on back care and ergonomics quickly became a trusted brand for anyone wanting to improve their posture and comfort in everyday life.

Our value

We believe in the power of good posture to transform lives.
Our mission is to offer products that improve comfort, self-confidence, and physical health by helping everyone adopt a more balanced and natural posture.

We know that everyone has different needs. That's why we offer solutions tailored to all lifestyles: office workers, students, athletes, parents, or anyone looking to relieve back tension.

Our mission

Our mission is to improve your daily well-being.
Good posture is not just about “standing up straight”; it also reduces pain, improves breathing, boosts confidence, and allows you to enjoy every moment of the day to the fullest.

Our goal is to provide you with the tools you need to easily adopt a healthy, sustainable, and comfortable posture, day after day.